Ghana’s Black Star Fashion Week puts business in focus

Ghana’s Black Star Fashion Week Puts Business in Focus

AKOSOMBO, GHANA – Ghana’s fashion industry has received a major boost following the maiden Black Star Fashion Week, which brought together leading fashion designers, musicians, creative industry professionals and fashion enthusiasts for a celebration of Ghanaian creativity and cultural heritage.

The event, held on November 7, 2026, at the Royal Senchi Hotel in Akosombo, featured the Presidential Runway, where designers showcased different collections reflecting Ghana's cultural identity, craftsmanship and modern fashion trends.

Several established designers, including Abrantie the Gentleman, Boyedoe, Kenneth Tetteh, Chocolate, Atto Tetteh and Quofi Akotuah, presented their creative works alongside emerging designers from the 16-Region Designer Programme. The occasion also featured musical performances by popular Ghanaian musicians Okyeame Kwame and Lamisi.

Beyond the entertainment and colourful fashion displays, organisers used the event to communicate an important message to Ghanaian designers: fashion should not be treated as creativity alone but as a serious business.

Coordinator of the Black Star Experience, Rex Owusu Marfo, popularly known as Rex Omar, encouraged designers to improve their professional skills and pay greater attention to business development. He emphasised the importance of branding, quality production, marketing and financial sustainability.

Similarly, broadcaster Kwasi Kyei Darkwah called for higher professional standards, specialisation and investment in Ghana's fashion industry. He noted that fashion could create employment opportunities, encourage tourism and contribute significantly to economic development.

Ghana's fashion industry is attracting increasing attention because of its rich cultural heritage, talented designers and unique traditional materials such as Kente, Fugu, Adinkra symbols and indigenous fabrics. These cultural elements are increasingly being incorporated into modern designs, giving Ghanaian fashion a distinctive identity that can compete internationally.

The event also recognised seven fashion pioneers whose contributions have helped shape the industry.

The maiden Black Star Fashion Week was organised under the broader ''PUT GHANA ON'' campaign, which aims to promote local creativity, attract investment and give Ghanaian designers greater international visibility.

The event demonstrated that Ghana's fashion industry has the potential to become an important contributor to the country's creative economy if designers combine creativity with proper business management.

Source: MyJoyOnline, November 9, 2026.