Gist & Trending

Ayra Starr’s ‘Heaven Baby’ still has fans talking

Ayra Starr’s “Heaven Baby” continues to attract attention weeks after its release, with the song maintaining a strong presence on music charts and social media.

The ZAYN-assisted track, released as part of Ayra Starr’s third studio album Starrgirl, has built momentum beyond Nigeria. NotJustOk reported that the song was used in more than 100,000 TikTok videos within its first 48 hours and recorded a peak of 937,721 Spotify streams in a single day.

The song has also performed strongly on international charts. It reached No. 1 on the UK Official British Asian Music Chart and peaked at No. 2 on the UK Official Afrobeats Chart. In the latest available UK Afrobeats chart, “Heaven Baby” was still at No. 3 after seven weeks on the chart.

In Nigeria, the song has also maintained a strong position. TurnTable Charts reported that “Heaven Baby” climbed to No. 2 on the Official Nigeria Top 100 in its second week, recording 2.39 million on-demand streams and 71.3 million in radio reach.

Part of the song’s appeal appears to come from the combination of Ayra Starr and ZAYN. The collaboration brings together the Nigerian singer’s Afropop audience and ZAYN’s international following, giving the song a wider audience than a typical album release.

Its early TikTok performance also helped push the song beyond music streaming platforms. With more than 100,000 uses in just two days, fans quickly turned the track into a soundtrack for their own videos and posts.

The numbers suggest that “Heaven Baby” has already found an audience both at home and internationally. The challenge now is turning that early attention into a longer-lasting global hit.

A stronger international promotional push, including more radio exposure, playlist support and performances, could help the song reach even more listeners. NotJustOk previously argued that the song’s early numbers showed the potential for a larger international campaign.

For now, “Heaven Baby” continues to show that its appeal goes beyond Ayra Starr’s Nigerian fan base. With strong chart positions, streaming numbers and social media activity, the song remains one of the talking points from the Starrgirl era.

Sources

  1. notjustok.com/article/ayra-starrs-heaven-baby-is-a-global-hit-begging-for-a-real-label-push/

Version 1.0. 54gist stories are edited before publication and updated as facts change. Spotted an error? Tell our editors.